Case Study:
Powersheet: Questionaire for Early Feedback
Additional Sources:
Are You Solving the Right Problem?
How to Do Customer Discovery Interviews and Questions to Ask
Transcript
Task 3 is our final step in carving out a problem worth solving! The process of validating your chosen problems can be done in a three-part act.
Start by taking your highest ranked problem from the previous task and proceed by defining the consumer archetype affected by this issue.
Envision this character out in the real world - Who is this person and how exactly is he affected?
Once the archetype is defined, the question then becomes how best to extract feedback from this particular persona. This is a process with many parts to it, but one that starts with the question of How?
The figure on the right provides some insight into the broader methods that can be used to reach your targeted stakeholders.
Think about if you’ll use a survey. Or perhaps you’ll utilize interviews? It is critical here to weigh out the effectiveness between the two: