The Rainmaker is one of the most important people of the company

• Secret Formula:

  • Who is my dream customer that im serving? #fish

  • Where do they congregate? #fishingpond

    • People congregate based on similar values and beliefs

  • Bait #fishingrod

    • First Funnel
    • How to invite people into your circle to serve them?
    • Hook → Story → Offer
      • Hook + Headlines - Stop and create curiousity. What is that?
      • Story - Build rapport / relationship
      • Offer
    • Funnel Builder

      • value ladder

        

        • 12 Core Funnels

          

          

          

          

          

        

        

        High Paying Tickets : Make the ask

        • Funnel: VSL → Application Page → Homework Page → Text

          

        

    Only three ways to sell to a customer:

    • Aquire a new one
    • Upsell current one
    • Or make current buy more often

  • Results!