Platform vs. Consultant: The Strategic Choice

Detailed comparison of business model implications for Thrivbe

🔄 Current State vs. Future State

Current: Consultant Model

• Selling time and expertise
• Project-based pricing (€3k-€40k)
• Limited by personal capacity
• Revenue requires constant sales
• Value tied to Robin's availability
• Growth requires hiring more consultants

Target: Platform Model

• Selling infrastructure and access
• Partnership-based pricing (€20k-€100k+ annually)
• Scaled through network effects
• Recurring revenue streams
• Value in systems and networks
• Growth through platform adoption

📊 Revenue Model Comparison

Consultant Revenue Ceiling

• Personal capacity: ~200 billable days/year
• Average project: €15k
• Annual potential: ~€300k
• Growth constraint: Time

Platform Revenue Potential

• Network capacity: 600+ conscious leaders
• Partnership average: €50k annually
• Conservative 5% activation: €1.5M annually
• Growth driver: Network effects

🎯 Value Proposition Shift

From: "I facilitate your organization"