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There are 3 key pillars for cold email outreach

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👇 Below is a detailed step-by-step breakdown👇

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List-Building

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For the list-building, there are 4 key steps:

We’ll start by understanding more about your ideal customer profile (ICP), and doing additional research on their goals, challenges, and buying behaviour.

To define the right person, we will need your help to fill in an onboarding form with key information:

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Company Firmographics

• What's your target geographical locations?
• What’s your target company size?
• What’s your target industry? </aside>

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Contact Demographics

• Which departments benefit from your solution?
• Who are your target personas?
• Where are they located? </aside>

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Relevancy criteria and intent signals

• What are the general relevancy criteria?
• What are the possible buying signals and triggers?
• What behavioral insights can help us? </aside>