Goal: Build an offer so clear, compelling, and outcome-driven that prospects feel stupid saying no.

🧩 SECTION 1: Clarify the Core Problem

You don’t sell a service — you solve a specific pain.

1. Who are you helping?

(Industry, niche, or ideal buyer persona)

→ Example: B2B SaaS founders, recruiters, agency owners

2. What pressing problem are they facing?

→ Example: Not enough qualified sales calls

→ Example: Relying on referrals, inconsistent pipeline

3. How do they describe this in their own words?

→ Pro tip: Use ChatGPT or real conversations to get this.

🛠️ SECTION 2: Turn Your Service Into a Tangible Result

You’re not selling emails, ads, or content. You’re selling results.

4. What do they actually want to happen?

→ “I want 15+ qualified sales calls per month.”

→ “I want 3 new clients every 30 days.”

5. How will you help them get it? (Your Mechanism)

→ Example: Done-for-you cold email