Offer Component 1: Picking Markets: Starving Crowd
Your offer may not be converting because you are in the wrong market
- How to pick the right market
- Charge What Its Worth: Here how to pick the right price
- The Value Equation
- Creating Grand Slam Offers pt 1: Outcomes, Problems and Solutions
- Creating Grand Slam Offer pt 2: Sales to fulfilment, the how, cheat codes, trim and stack
- Bonuses
- Guarantees: Reverse risks - Guarantees worth their weight in gold
- Scarcity and Urgency: Unit vs Time, 3 types of scarcity, 4 types of urgency
- Naming Products