This scorecard is designed to give you a quick gut-check. Itβs not a perfect science β just a smart filter.
At this stage, you donβt need a proven offer or track record. Just use your common sense and instincts based on the questions.
Could you confidently talk about this market β or quickly learn how they think and speak?
β Yes / β No
Do you have a decent sense of what they care about β their goals, pain points, day-to-day problems?
β Yes / β No
Would you enjoy working with them or learning more about their space?
β Yes / β No
Imagine your service helps them get more qualified leads or sales calls.
Would that be clearly valuable to this niche?
β Yes / β No
Would a simple version of that offer β like βbook 10 qualified calls per monthβ β make sense in their world?
β Yes / β No
Do they already buy services like marketing, lead gen, ads, systems, etc.?
β Yes / β No / Not sure
Are there at least 10,000 decision-makers worldwide in this niche?
β Yes / β No / Not sure
(This ensures youβll have enough leads to scale)
Can you easily find them in tools like LinkedIn, Apollo, or B2B databases?
β Yes / β No
Are they somewhat used to being pitched or working with freelancers/agencies?
β Yes / β No / Not sure