πŸ“‹ Niche Scorecard – Is Your Niche Cold-Email Ready?

This scorecard is designed to give you a quick gut-check. It’s not a perfect science β€” just a smart filter.

At this stage, you don’t need a proven offer or track record. Just use your common sense and instincts based on the questions.


βœ… Section 1: Familiarity & Fit

  1. Could you confidently talk about this market β€” or quickly learn how they think and speak?

    βœ… Yes / ❌ No

  2. Do you have a decent sense of what they care about β€” their goals, pain points, day-to-day problems?

    βœ… Yes / ❌ No

  3. Would you enjoy working with them or learning more about their space?

    βœ… Yes / ❌ No


πŸ’‘ Section 2: Offer Compatibility (Even If You Don’t Have One Yet)

  1. Imagine your service helps them get more qualified leads or sales calls.

    Would that be clearly valuable to this niche?

    βœ… Yes / ❌ No

  2. Would a simple version of that offer β€” like β€œbook 10 qualified calls per month” β€” make sense in their world?

    βœ… Yes / ❌ No

  3. Do they already buy services like marketing, lead gen, ads, systems, etc.?

    βœ… Yes / ❌ No / Not sure


🌍 Section 3: Market Size & Access

  1. Are there at least 10,000 decision-makers worldwide in this niche?

    βœ… Yes / ❌ No / Not sure

    (This ensures you’ll have enough leads to scale)

  2. Can you easily find them in tools like LinkedIn, Apollo, or B2B databases?

    βœ… Yes / ❌ No

  3. Are they somewhat used to being pitched or working with freelancers/agencies?

    βœ… Yes / ❌ No / Not sure


πŸ› οΈ Section 4: Fulfillment Feasibility (Even If You're Just Starting)