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Learnings and Principles from the Stanford Business School Experiment

1. Avoid the Distraction:

• Principle: The most obvious solution is often a distraction that limits creativity and potential outcomes.

• Learning: The $5 initial capital in the challenge was a distraction. The winning group realized this and focused on more valuable assets.

2. Ask Foundational Questions:

• Principle: To achieve non-linear rewards, it’s crucial to question underlying assumptions and logic.

• Learning: The winning group asked fundamental questions about the true nature of their assets and how to maximize them, leading them to identify the presentation time as the most valuable asset.

3. Select the High Leverage Approach:

• Principle: Evaluate options carefully and choose the path that offers the greatest potential for high returns.

• Learning: By selling the presentation time to companies, the winning group leveraged their asset to achieve a significant return, demonstrating the power of creative, non-linear thinking.

Summary of Key Steps to Think Differently

1. Avoid the Obvious Distraction: Recognize and avoid focusing on the most obvious but limiting solutions. In this experiment, the $5 was a trap that hindered creative thinking.